Readings for Lunch — [ 14 May 2018 ]
UX
Vanity Metrics
Revenue is a pretty boring metric until the data focuses on profits. Instagram follower numbers don’t matter if no one likes your posts. Visits to a website mean nothing until you can see correlation to higher conversions. So let’s stop playing the vanity metrics game and start using the collected data as a tool to our end goals.
SCIENCE
The Weirdest Stars in the Universe
How big can a star get? Why would a star only pretend to explode? Can you hide one star inside another?. Emily Levesque will answer this and many other questions in this mind-blowing public lecture.